About the Project

MadPassion – Sharing the Passion of Passion Fruit is a bridge between Madeira’s agricultural traditions and a new, immersive visitor experience.

Our project is proudly supported by the SMARTIES for SMEs program, which helps small businesses like ours, innovate, grow, and contribute to regional development in a sustainable way.

At the heart of MadPassion is a simple idea: Share what we love, with those who visit.

We are blending fruit cultivation, education, and tourism to create a hands-on, culturally rich experience for Madeira’s guests.